Legatum's logo of the charioteer is a visual representation of the firm's ethos and culture, known as the Legatum Way.
Chariots evoke a heroic spirit, where boldness and skill triumph over challenge and risk. With their widespread military and sporting use, chariots, charioteers and chariot races unfailingly fire the imagination.
Commanding powerful horses, and wielding lethal weapons, these brave men have been the source of inspiration and excitement for millennia. Skilfully guiding their teams, whether through the thick of battle or midst the competition of the Circus Maximus, charioteers have forged an ancient reputation for exceptional courage and ability.
Legatum's charioteer is drawn by two horses, which demonstrate the power of coordinated teamwork. When teams pull together in the same direction, they accelerate the attainment of our shared objectives.
The chariot's design alloys knowledge and experience with art and technology. Elegant in its simplicity, it has been refined for its purpose. The wheel is perfect in symmetry and revolutionary in application. The circle is a universal symbol for progress and harmony in life, expressed as the Tao, or "The Way" – the enlightened path.
The charioteer represents both character and competence. Diligence and ability permit him to overcome obstacles without undue regard for himself. His chosen weapon is the bow, which symbolises skill, purpose and focus. The bow is fully drawn, with nothing held back. A pure heart and honest intent support a sure aim, deliberate and unwavering.
The plumed helmet unifies form and function, reflecting the excellence and elegance for which we strive in all our engagements. An adherence to universal values and timeless virtues is the strongest defence against attack, from both within and without.
The arrow, straight and true, conveys the ideas and actions of our organisation.
The arrow, straight and true, conveys the ideas and actions of our organisation. All of the power of the horses, the efficiency of the chariot, the skill and virtue of the charioteer, and the strength of the bow are directed through the flight of the arrow to ensure that Legatum's endeavours are well directed and accurately delivered. Our aim is to see a more prosperous world for all.
In Zen philosophy, it has been said that the arrow and the target are one - the arrow strikes the target even before it leaves the bow. Similarly, the Tao concept of Wei Wu Wei presents the paradox of effortless mastery. It is with this same sense of peaceful inevitability that we release the arrow to find its way; so as to fulfil the mission upon which it has been sent, and to which we have been called. The unity of arrow and target mirrors that of our choices and our destiny.
The chivalry of knights and the samurai's Bushido both embody devotion to a life dedicated to the joyful service of others. Sharing these ancient values, Legatum's Charioteer invokes the noble spirit of the disciplined warrior. Waging war in the empire of the mind, he is the Legatum Way in action. In business, as in life, we will become tomorrow what we choose to do today.